was born of necessity, the necessity to envision alternatives, solve problems, reflect experience, record perceptions, contain emotions, communicate. It has been part of human activity since the emergence of consciousness and the artifacts of creative acts are literally the oldest vestiges of human civilization. The ability to compare and contrast different observed material states, sensations and perceptions in a continuous feedback loop demonstrates an analytical trend which becomes an essential component for creative process. Sensation and perception are the germinations from which the flower of creativity emerges. Attunement to  that base determines the level of efficiency we will be able to attain when looking for novel and effective ways to express what is already present in the collective unconscious. The more intentional we are able to become in retrieving and relaying what lies in the stream of consciousness, the more likely we are to produce something which feels authentic. We will recognize true art when we are left with the impression of having discovered something outside of ourselves which feels at once familiar and completely new.  Good Art with a capital A is ultimately an iteration of a universal truth, seen for the first time in a new form.